OBRIO is an IT company with Ukrainian roots inside Genesis business ecosystem. Our team consists of more than 120 talented professionals whose ambitions and striving for success help us build the best products on the market. We have offices in Kyiv and Warsaw.
We are developing Nebula – the biggest brand in the spiritual niche. Nebula has over 45 million users worldwide and has been ranked as the № 1 lifestyle app of the day in the Apple Store and Play Market in the USA, Canada, and Australia several times. Nebula is available on iOS, Android, and Web. Our mission is to make people happier by improving the quality of their relationships.
Here are some details we would like to share with you:
- Nebula is #1 in its niche in terms of downloads and revenue targets;
- 45 million users worldwide;
- Users from 50+ countries;
- 4.8 - our average AppStore rating (with more than 215 thousand ratings).
For the first three years, the product developed through performance marketing, and in the last two years, we started developing the brand through social networks, media relations and collaborations with other brands and influencers.
What have we already done?
- The Mental Health Day campaign in partnership with Dr. Jennifer Freed, a celebrity consultant for Gwyneth Paltrow, Mila Kunis, and Emily Morse, with more than 35 years of experience in psychology, social-emotional learning, and astrology. Together we have conducted research on the topic of anxiety, created a self-awareness, test to identify anxiety levels, and learning materials that help to cope with anxiety and live a calmer and happier life.
- A partnership with Smule, the most downloaded singing app of all time globally. Together we have created an astro-playlist inspired by a horoscope for each zodiac sign for 2023 to inspire over 16 million users for the new year.
- We actively work with media, and are mentioned as one of the top astrology apps by Well+Good, The Urban List, Cosmopolitan, The New York Times, Your Tango, Make use of, New York Post and other lifestyle and tech media. Our psychics are also contributors to different lifestyle media websites.
- We are developing our community on Instagram and TikTok.
- We are cooperating with lifestyle and astrology influencers. Here you can find some examples of the content created together – 1, 2.
- During National Yoga Awareness Month in 2023, we collaborated with the well-known yoga teacher, Riva, to develop personalized yoga routines that align with the unique energies of each zodiac sign. Our video content has already captivated over 300,000 yoga enthusiasts. You can access the special yoga practices from Riva & Nebula by clicking here and here.
As a PR Specialist, your role will involve cultivating brand awareness for Nebula, with the focus on the US market. You will encourage loyalty through communications that align with the brand platform and interests of the target audience, using relevant communication channels like mass media, collaborations with other brands, and influencers.
Your impact:
- Develop and implement a communication plan, encompassing strategy, goals, budget, and tactics.
- Utilize existing media relationships and cultivate new contacts within lifestyle and industry media.
- Focus on product PR through media relations, securing expert columns, app ratings, user testimonials, and pitching astrology research.
- Monitor, analyze, and communicate PR results effectively.
- Stay informed about industry trends and recommend communication strategies accordingly.
- Organize co-branding partnerships with other brands to expand Nebula's reach.
- Generate innovative ideas for Nebula's communication initiatives.
- Provide communication support for marketing activities, including holiday campaigns, new feature launches, and astrological events.
- Collaborate closely with influencers to amplify Nebula's message and engagement.
About you:
- Minimum 2 years of PR experience.
- Proficiency in English at a level ranging from B2 to C2.
- Strong pitch writing skills.
- Expertise in creating media databases, including relevant contact search and familiarity with email search services.
- Demonstrated success in securing publications in media and executing effective communication campaigns.
- Experience working with influencers and coordinating communication campaigns.
- Proven track record in organizing brand partnerships.
- Ability to efficiently organize project work processes.
- Strategic and business-oriented mindset, capable of assessing the impact of activities on the brand and and driving measurable outcomes.
- Proactive approach, with a knack for proposing creative ideas and innovative approaches.
Nice to have:
- Experience in related fields (SMM, Brand, Marketing, Copywriting, etc.).
Why OBRIO is the best place to work?
- 🌎 You will be a part of a team that's creating a brand that's recognizable all around the world!
- ⭐️ Partnerships with brands that have an international reputation.
- 🚀 A willingness from the team to be involved in any initiatives that will help make Nebula even more successful!
- 🍏 We embrace innovation and creativity at OBRIO, and we encourage our team members to bring their unique ideas to the table.
- 📌 We focus on effective communication and teamwork. You can implement your ideas quickly and without multi-level approval.
Our benefits:
- Work from the comfort of your home or from one of our offices in Kyiv or Warsaw. The choice is yours!
- Enjoy 20 annual vacation days and unlimited sick leave, all covered by the company;
- Don't worry about getting the right equipment, we've got you covered if necessary;
- Stay healthy with access to a corporate doctor online, and health insurance options in Ukraine or a fixed amount towards insurance abroad after your probation period;
- Keep learning with our extensive corporate library, internal online meetings, and lectures;
- Grow your skills with our training compensation program;
- Take advantage of our supportive corporate culture, including assistance with relocation, advice on legal stay abroad, housing support, and help for third-country nationals;
- Have fun with our online events and team-building activities!
Here's what our hiring journey for this position looks like: Initial Screening ➡️ Team Interview ➡️ Test Task ➡️ Final Check ➡️ Job Offer.
Let's team up and reach for the stars together!
More about us on social media: Facebook, Instagram, LinkedIn, TikTok.
Discover our job openings, refer friends, and get an exclusive behind-the-scenes look at OBRIO by joining our Telegram.